• Basma
    Faramawy

Writer. Editor. Translator.

About

I'm a bi-lingual writer with over 15 years experience in media and
digital platforms. I write in both Arabic and English with equal
fluency. Despite my passion for print, my focus lies in digital, where
I've honed my skills in SEO and UX writing best practices.


In addition to feature-writing, my expertise includes creating
specially curated and branded content, crafting press releases,
brand stories, catalogues, blogs, websites, and applications
tailored to the Middle Eastern market. I have also undertaken large-
scale translation projects, Arabizing global e-commerce platforms.
Additionally, I provide consultation services for international
brands, offering insights into market trends and regional
preferences.


Throughout my career, I have styled photoshoots, interviewed
international celebrities, and cultivated a strong brand/PR network.
I'm also the founder of BBeautyArabia.com, an online guide to
beauty in the Middle East and beyond.


I am fully licensed and available for one-off projects or ongoing
collaborations.

Corporate and retail websites, brand stories, product descriptions, press releases, branded content.

Copywriting

Editorial articles, interviews, and features. English and Arabic magazines and digital publications.

Articles & Features

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Long and short form blogs for brand and company websites.

Blogs

Services

Tone of voice and style guide development in both English and Arabic.

Editorial Style Guides

Translation from English to Arabic and vice versa.

Translation

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Comprehensive user experience copy for websites and apps in both English and Arabic.

UX Copy

Services

Work

I’ve worked with global and regional brands such as Majid Al Futtaim, Alshaya, Dubai Chambers, Dubai Health, Net-a-Porter as well
as magazines such as Vogue Arabia, Zahrat Al Khaleej, and HIA.

Email Address

Let's work together.

Socials